Sigma Lobby Market
Premium unattended retail for hospitality

The lobby
is your
next P&L
line.

Sigma turns underused hotel lobby space into a 24/7 premium retail operation — zero staffing, real-time data, brand-aligned design.

£35K
Avg. annual revenue per hotel
24/7
Always-on, zero staffing
0
Operational admin required
25%
Revenue share to hotel
The problem

Hotels are losing
high-margin revenue
every single night.

01

Minibars are dying

Less than 1% of hotel F&B revenue. High labour costs, billing disputes, sustainability pressure. Removed — but the guest spend hasn't disappeared.

02

Guests arrive at midnight

Late arrivals, cancelled flights, forgotten essentials. The demand for 24/7 food, drink, and travel necessities is real — and completely unmet.

03

Zero data visibility

Hotels know room revenue per night but nothing about what guests buy, when they buy, or what's driving margin. Retail is a black box.

04

Competition is failing

Commodity hardware, ugly design, no loyalty integration, manual reporting, empty shelves. The existing market is ripe for disruption.

Sigma lobby market installation
Our solution

Not a vending
machine.
A platform.

01

Zero staffing & zero admin

Fully automated — smart replenishment, cashless checkout, automatic revenue share.

02

Brand-aligned design

Bespoke installations curated to each hotel's tier — luxury discreet to lifestyle bold.

03

Real-time data

Live dashboards for GMs, portfolio visibility for owners, loyalty integration for brands.

04

Loyalty integration

Every lobby transaction becomes a touchpoint that drives guest retention and spend.

"You already have the demand — Sigma simply captures it."
Sigma Lobby Markets
Who benefits

One platform.
Four winners.

01

The Guest

24/7 food, drink, travel essentials and gifts. Premium local choices. Beautiful design that feels like part of the hotel.

"The hotel has thought of everything."
02

The Brand

Curated product range per brand tier. Loyalty integration. Data-driven guest insights. Consistent experience beyond the room.

"Moments that matter outside the room."
03

The GM

Zero staffing, zero admin. Predictable automated revenue share with real-time sales visibility and smart replenishment.

"New revenue. No ops burden."
04

The Owner

Cross-portfolio dashboards, scalable one-vendor solution, measurable ROI per site and a rollout playbook for new openings.

"One platform. Portfolio-level insights."
Airport hotel
Airport & Transit
Luxury hotel
Luxury & Boutique
Lifestyle hotel
Lifestyle & Urban
Technology

Sigma OS.
Four levels of
intelligence.

Guest Level
  • Loyalty integration
  • Personalised offers
  • Live product availability
  • Mobile ordering (coming)
  • Autonomous delivery (future)
GM Level
  • Live sales dashboard
  • Daily/weekly earnings
  • SKU-level margin visibility
  • Real-time stock status
  • Participation rate tracking
Owner Level
  • Portfolio-wide dashboards
  • Opportunity modelling
  • Lost revenue projections
  • Rollout prioritisation
  • Cross-property league tables
Brand Level
  • Aggregated performance
  • YOY/MOM benchmarking
  • Nationality-based insights
  • Loyalty impact reporting
  • Marketing intelligence export
Revenue model

Predictable.
Incremental.
Automatic.

Boutique
<100
rooms
£3k net / yr
Compact
100–150
rooms
£5k net / yr
Core
150–200
rooms
£8k net / yr
Prime
200–300
rooms
£15k net / yr
Flagship
300+
rooms
£47k net / yr
Sigma Lobby Market
Get started

Turn your lobby
into a revenue
machine.

Book a 30-minute demo. We'll show you exactly what your hotel could earn — no commitment required.